3 steps to a Contact Us page that converts

Your Contact Us page is the gateway. It is one of the few static pages on your site that you have to ensure looks absolutely fantastic, and does a very good job. Because if it doesn’t, people won’t contact you. Sounds simple and straightforward, but it can be very difficult to get right. There are […]

Thank you to 4vector.com

Arrogance around content marketing

That’s right, there are some people out there who are becoming a little snobby and arrogant around content marketing. Here is a WSJ article, in which it soon becomes apparent that some companies think content marketers will never be as good as real ‘journalists’. The idea is that these companies want to ‘own’ the conversation […]