Despite what you think, it is easy to create website content. Whether it’s your homepage or your blog posts, anyone can throw up a few hundred words within an hour or so and then have a page of content to show their site visitors. What isn’t easy, on the other hand, is creating great website content. This is something you have to practice on a regular basis, something you have to hone and perfect until you are in a place where you love what you do, and love communicating with your audience. In other words, it doesn’t happen overnight.
But it can happen. If your website is not receiving traffic at the moment, and if your blog posts aren’t being read and shared, it is probably because your website content is simply not good enough. There are millions of pages on the web, and your website content has to be special and unique if it has a chance of rising above that swamp.
There are many reasons why your website content is not up to scratch, but we’ve picked out a few here. To fix your website content, just do the opposite.
Your content is copied, or ‘inspired’ by someone else’s
Just copying someone else’s content is not good. It’s easy, but it’s not good.
You need to be yourself, be creative, and generally make your website content your own. This is especially true for your blog, which is part of your branding, and should reflect the voice you want to present to your customers.
Even if you want to use the ideas of someone else and dress them up to look like your own, does that really make sense? Don’t your readers deserve more?
You don’t provide value
Value is giving your readers something they can pick up and use. The depressingly over-saturated Internet is full of dross, poorly written stuff that is literally pointless. If you want to gain any attention or get your audience to engage with you and your company, give them something of value. If youâ€™re writing about how to pot plants, give them five easy steps that they can print out and pin up in their potting shed. If you’re showing people how to write a blog post, show them examples and offer a free consultation/critique.
Give your audience value and they will come back.
You don’t provoke thought
Make your readers think. Give them a question or two to ponder over. Tell them a story about your life that you know will resonate, and either help them with their own situation or show them a new way of looking at things.
I used to work in a â€˜boiler roomâ€™ style sales office in Paddington, where the manager would tell us we couldn’t sit down until we made a sale. This applied even to new guys, so I was understandably worried. When I started I didn’t sit down for a week, honest.
That first week the other guys in the team were desperately trying to get me a sale. We sold advertising space, and this meant calling decision makers around the world in companies (some of them huge) asking for a couple of hundred pounds for a quarter page. All week I didn’t sit, even for lunch. No one really cared about discomfort or any of that rubbish. You could always leave if it got tough.
It was commission only too, so you had to sell to eat. By Friday night of that first week everyone was just telling me to sit down because I was getting on their nerves, going over that sales script again and again in my loudest â€˜salesâ€™ voice, pacing my bit of floor, trying to close. By 8 pm everyone had gone home and even the manager had told me to grow up and just sit down. Then he left for the weekend.
I sold a quarter page to an American at 8.30 pm, when the cleaner came in.
Monday morning I got in extra early and sat down straight away. The rest of the day I pitched and won two more deals. After that I was a true salesperson, regularly selling, and enjoying it too.
My lesson? Don’t give up, you learn a hell of a lot more through just persisting.
That’s a true, personal story. It may not resonate with everyone, but I know someone out there will have experienced something similar. And they may even remember learning a similar lesson.
Make readers think. Make them reflect.
Start a conversation.
So there we have 3 reasons why your website content isnâ€™t being read. Like I said earlier, if you want to make any progress along the road that brings you engaged readers and then customers, make your website content special. Look at the 3 subheadings in this post and just do the exact opposite, and you should be fine.
If you have a website and you want it to be special, get in touch with Talented Marketing. Based in Torquay, we create exceptional website content for businesses in Devon, and the rest of the world.Â