Sometimes you can find yourself in a bit of a rut, revenue wise. This is especially true if you’re running a small business. Most of the time, revenue and cash flow â€˜issuesâ€™ come down to marketing. If youâ€™re not out there in front of the right people, youâ€™re not going to bring in revenue.
And is highly likely that some great marketing opportunities are sitting there right under your nose. In this post we will cover some quick fixes you can put in place to ensure that you are capitalising on all the marketing opportunities available to you.
You could be wasting time on the wrong kind of customer. Stop chasing fruitless leads and go after the people that count, your current customers. Your best customers, the most loyal customers, are and always will be there for you as long as you treat them right. Go back to them and sell them more in products and services, give them ways to get more benefit from what you do. The 80/20 rule really comes into effect here. Donâ€™t forget that 80% of your business comes from just 20% of your customers. Cultivate this amazing loyalty and work hard to remarket your services and products to your existing customers. They actually like you. Donâ€™t ignore that.
Develop your referral system. Find a way to ensure that every customer you have is poised to refer you to friends and colleagues. Referrals make up a huge amount of the business that is done in the world today. If someone likes what you do, they are more likely to recommend you to friends and colleagues. Sometimes, you just have to ask.
Measure your marketing carefully. Too many businesses fail because they spend obscene amounts of money on marketing that just doesn’t work. If you’re listed in a local business directory and haven’t got one lead from it in six months, ditch it. The same goes for that advertising campaign thatâ€™s killing the business. Keep an eye on everything you do and monitor your marketing spend. Always spend money on marketing that works quickly and effectively. And if you rescue any money from useless marketing spending, put that into what works. This will increase your marketing ROI, guaranteed.
Get involved in groups and forums to spread the word to other businesses and customers about what you do. This is entirely free, and is an easy way to get involved in conversations that should be lucrative in the long run. One of the best examples of this is LinkedIn groups. These groups are free to join, and they ensure that you talk to other people in your industry. Start by giving ideas and suggestions, and the business leads should soon flow.
Always display reviews about your product or service. This could be something as simple as a quick note from a customer saying how much they like your product, or you could go the whole hog and ask for a video review. The more reviews you have the better you look as a company, and the more you build your reputation. Reviews and testimonials are the best form of marketing for many people.
These quick fixes can save you money and time when marketing. Try a couple out today, and you should see your marketing becoming more organised and more effective. Each fix will have a direct impact on your revenue.
If you need to market your company more effectively, but you simply donâ€™t have the time to do it, get in touch with us here at Talented Marketing. Based in Torquay and serving Exeter, Plymouth, Bristol and beyond, Talented Marketing provides marketing solutions for all companies, large or small.