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How to get better at content curation for your blog

Content curation is one of the very best ways to boost the value your online profile offers. Get it right (and systematic) and you will have a steady stream of content that should engage your audience. And it doesn’t have to be just about your blog. Content curation stretches out further, and it’s easy to […]

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Content marketing and the medium-sized business

The medium sized business probably has the hardest time creating a content marketing strategy. It’s kind of easy if you’re small, because you have less to worry about. And if you’re a large business, you can’t really expect any sympathy whatever you do. For medium guys though, they have to work especially hard to get […]

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How to deal with negative blog comments

If you run a blog and you are working hard to make sure it stays current and consistent as regards output, well done. You’re on the way to success. Your business will succeed simply because you’re committed. And that’s what it takes. However, it doesn’t automatically mean that everyone is going to like you. In […]

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Some real-life advice on Twitter for business

Ahh, Twitter. I have to confess I’m a bit of a Twitter addict. In fact, last week I had to finally remove the app from my iPhone because I was using it just a little too much. And that’s just scary. But if you use Twitter for your business you may have noticed something strange […]

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Write less for clearer Web content

If you write blog posts or articles as part of your content marketing, you’ll know it is hard work. The content has to be high quality stuff. It has to engage readers, as well as inform. You also need to make sure it is long enough. In fact, post and article length has been a […]

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How to gain credibility online. And quick

A few months ago I was at a really awful networking meeting (I might as well be honest about it) where I ended up literally watching the clock, eating stale bread rolls while making depressing ‘conversation’ with astonishingly boring and self-serving people. Not a great morning. But the worst part was seeing a guy step […]

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7 inspiring content marketing examples

Content marketing is all about sharing helpful ideas, engaging customers (and prospects) and also building your brand. But it’s difficult to get right. So many companies ‘do’ content marketing these days that it seems almost impossible to break through the noise and create stellar, effective content that makes your company better, more visible, and more […]

3 steps to a Contact Us page that converts

Your Contact Us page is the gateway. It is one of the few static pages on your site that you have to ensure looks absolutely fantastic, and does a very good job. Because if it doesn’t, people won’t contact you. Sounds simple and straightforward, but it can be very difficult to get right. There are […]

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How to make a homepage convert

Your homepage is incredibly important. For us mere mortals who don’t run around the Internet creating landing pages every five minutes, our websites are relatively basic. This means we have a homepage and a few other pages that offer value to our clients. And because we don’t have hundreds of pages, the homepage is the […]

Talented Content Marketing Minute podcast One

Here’s the first Talented Content Marketing Minute podcast. I hope you like it. The aim is to try and give some quick and easy advice on content marketing. The kind of stuff you can action immediately. The hope is that this advice can be condensed into a minute (so that it doesn’t have to be […]