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How to sabotage your social media branding

Brands can achieve a lot if they use social media in a robust and consistent way. This means hard work and a clear commitment to a mission. Stepping outside of that approach means trouble. Once your brand is on top of social media and has developed a ‘way of doing things’ it can sometimes be […]

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How to get better at content curation for your blog

Content curation is one of the very best ways to boost the value your online profile offers. Get it right (and systematic) and you will have a steady stream of content that should engage your audience. And it doesn’t have to be just about your blog. Content curation stretches out further, and it’s easy to […]

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How to manage your social media if you’ve got no time

With so much to do (and so many distractions), social media can be an all-encompassing time sink if you’re not careful. And that hurts. Spending hours trying to stay relevant on Twitter is not the way to go. Neither is updating your heart out on Facebook. Instead, consider managing your time more intelligently. It doesn’t […]

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Why Google + is somewhere all brands need to be

Social media has long been a bit of a tricky game, with brands struggling to find the right platform for their voice, and too many distractions popping up to, well, distract them. But the recent growth of Google + and the subsequent realisation of its power makes the social network a real benefit to any […]

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How to prevent social media platforms overwhelm

It’s often the case that the problems we face in business are quite easy to solve. One of the biggest (and easiest to solve) problems I have seen with my clients involves social media overwhelm. This is where a client has so much going on with social media that they are, essentially, killing off their […]

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Content marketing and the medium-sized business

The medium sized business probably has the hardest time creating a content marketing strategy. It’s kind of easy if you’re small, because you have less to worry about. And if you’re a large business, you can’t really expect any sympathy whatever you do. For medium guys though, they have to work especially hard to get […]

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Some real-life advice on Twitter for business

Ahh, Twitter. I have to confess I’m a bit of a Twitter addict. In fact, last week I had to finally remove the app from my iPhone because I was using it just a little too much. And that’s just scary. But if you use Twitter for your business you may have noticed something strange […]

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Cupcakes (and Business Marketing Strategy)

Many years ago I used to hang out with someone who I had nothing in common with. He was witty and clever, I was the opposite. He was good-looking, I was…well, I was me. He also did well at school. I didn’t. I hung out with him because he was everything I wasn’t and this […]