A foolproof formula for writing shareable blog posts (part one)

There’s been a lot of talk in the Blogosphere recently about a certain type of content that is proliferating on the Internet. I’m not a crude person so I won’t use the term that these bloggers and Tweeters are using, but there’s a link here if you want to know what it is.

It is a problem, but not one that is difficult to solve. Blogging is one of the most important aspects of your marketing as a business, so it is vital that you get it right. The good news is that it isn’t difficult to get blogging right, and once you get yourself into a groove, your blogging should be easy, automatic, and very much full of your own ‘voice’.

I’m going to take a look at how to make your blog posts super effective in this short series, mainly because I feel that blogging is the easiest thing to do and the quickest way to develop presence online. If you work hard at it, within a few weeks, you could have a library of content that your customers can actually read, and will see as being valuable.

Part one of the formula: be yourself when writing a blog post

I can’t really stress this enough. When I meet clients I try and be as normal and as human as possible, basically by being very much myself.

Clients and customers hate people who are trying to be something else, especially when that ‘someone else’ is meant to be an authority on something they plainly don’t have a clue about.

Treat blogging as just another channel for your voice. The more you are yourself the better your response will be. Tell stories about what you do, about clients you work with, and products that you sell. Tell stories about your life and link them to your brand.

Just don’t pretend to be someone you’re not. People can spot this a mile off, and if you’re pretending to be an authority on an area that you really haven’t spent any time working in, people find out soon enough and your reputation will sink.

Currently, there are nearly 75,000,000 WordPress blogs out there on the Internet. You have to stand out. The only way you can do this is to be yourself.

Being yourself means that you also make a connection with the audience. They will get to know you over time, and will want to tune in to your particular channel and see what you’re up to.

They’re also going to trust you as your voice develops and your opinions become clear. The insights that you offer, which are honest insights because you’re being yourself, will be trusted and linked to. People will begin to talk about you.

Look at any of the truly terrible content out there on the Internet right now and you’ll probably be able to spot many bloggers who are literally trying to be something they’re not. It is true that anyone can become an expert on something, but there are too many bloggers out there who just aren’t being honest about their credentials or experience.

Make a name for yourself, and be yourself, and your business will thrive online.

In the next post in this series we will look at creating great post titles for your blog posts. This is an important aspect of making a blog that will last. For now, commit to being yourself, and focus on developing your voice online.



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Posted in Blogging as marketing, Content marketing and tagged , .